Accessible classics
Launched in 2009, the new M-Classic brand makes life much easier for Migros customers. They can now see at a glance that they are buying a Migros product with the best quality/price ratio, thanks to a standard packaging design.

The brand does not offer new products, but instead features popular everyday Migros items which have previously been sold under other brand names.

M-Classic, a Migros brand

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